Founded in Oberlin, Ohio
Average workstation usage
Weekly bicycle trips
Monthly cups of espresso
Building performance data is expensive to obtain, creating barriers to evaluating and deploying energy efficiency measures. Metering hardware should be a commodity, and systems integration should be free and easy. Claims of "interoperability" are unjustified when outdated business models still require on-site technicians to integrate systems, taking weeks to complete.
The dominance of highly vertically integrated solutions creates a barrier to entry for new, innovative, and cost-effective metering technologies. A software platform delivering instant connectivity to all metering vendors removes those barriers and allows customers to take advantage of the latest innovations. That’s a win-win for the customer and for the companies that manufacture metering hardware.
Innovations in software cannot be efficiently brought to market because of the lack of interoperability and access to building performance data. An operating system for buildings revolutionizes the industry by creating a common interface for all building functions and streamlining the customer on-boarding process, allowing rapid scalability for new technologies.
The majority of software technology in buildings today has been designed only for engineers, yet performance depends on the decisions and behaviors of many. Energy accountability, collaboration, and team productivity improve when software tools are engaging, intuitive, and accessible.
Independent software companies keep your vendors honest. We believe that vendor lock-in can be prevented. A software company should not have a vested interest to sell you any particular type of hardware or energy efficiency service.
Vendors should not monetize or toll your data. Efforts to do so create data silos in the industry and are the cause for redundant metering and inefficient deployment of energy efficiency capital. This prevents information from flowing between technology and service providers. Lucid will share your data with any third party with your authorization.
CEO & Cofounder
VP, Worldwide Sales
VP, Business Development
VP, Customer Success
VP, Design & Cofounder
Zetta Venture Partners
Dry Creek Ventures
eMeter, Redwood Systems
John Picard & Associates
CEO & Cofounder
Research Coordinator & Cofounder
Vladi is Lucid's cofounder and CEO, serving in a previous position as CTO. Vladi co-developed Building Dashboard and managed Lucid's product and engineering teams, and laid the groundwork for BuildingOS. A recipient of prestigious national and international awards, including from the U.S. EPA and Clean Tech Open, Vladi has multiple publications in the field and has delivered many distinguished presentations, including TEDx. Prior to Lucid, he helped pioneer groundbreaking research in monitoring and display systems and real-time feedback technology. Vladi holds a BA with high honors in Environmental Studies and Computer Science from Oberlin College.
Gavin is Lucid's cofounder and VP of Design, serving in a previous position as Creative Director. His artistic approach underpins BuildingOS and Building Dashboard, from product development to marketing. His work has been widely featured in leading design, green building, and technology publications, including The New York Times, Make Magazine, and Wired. Prior to Lucid, he designed novel UIs for visualizing real-time performance in the acclaimed A.J. Lewis Center in Oberlin, Ohio. A recipient of the Adobe MAX Award and International Green Award, Gavin holds a BA in Environmental Studies from Oberlin College.
John Petersen is Lucid's cofounder, Associate Professor of Environmental Studies and Biology at Oberlin College, and Director of Oberlin's Environmental Studies Program. A systems ecologist by training, Dr. Petersen's research focuses on quantifying flows of energy, cycles of matter and feedback as a control agent influencing the development of complex systems. A major thrust of his current research and work with Lucid focused on the use of real-time feedback on the environmental performance of buildings as a mechanism for engaging, educating, motivating and empowering communities of building users to conserve resource use. John holds a BA from Oberlin College, an MFS from Yale University, and a PhD from University of Maryland.
Peter Rogers is a founder of Dry Creek Ventures. After receiving a BA from UC Berkeley and an MBA from New York University, Peter spent 25 years in technology investment banking, most of that time with Robertson Stephens and Bear Stearns, where he specialized in computer hardware and software. Peter has extensive research and corporate finance experience, and was a member of the teams that took many leading technology companies public. Peter is a member of the board of directors of the Sonoma Land Trust and the Conservation Strategy Fund.
John is a green building expert, founder & Head of Technology at HP Energy, founder of E2 Environmental, and owner of John Picard & Associates. He was instrumental in the Greening of the White House initiative (1993), convincing CEO Ray Anderson to make Interface sustainable (1994), and innovating Gap Inc. with the push to online retailing with CEO Don Fisher (1995). John was featured on Discovery Channel as a "Green Prophet," and serves as an advisor to Sail Venture Partners.
Will is an investor, advisor, and entrepreneur. Will is the founder of OnRamp Capital, an early stage innovation engine. He is also a senior advisor to Prelude Ventures, Honest Buildings, and other startups. Will was previously a Partner at Mohr Davidow Ventures and has also worked for GE Energy, X/seed Capital, and REAP. Will is on the advisory boards for NREL, the California Energy Commission's Alternative and Renewable Fuel and Vehicle Technology Program, and the Berkeley Energy & Climate Institute. Will has been a leader in spurring investment in critical sectors and has testified 5 times before the US Congress on catalyzing early stage investment. Will received his AB magna cum laude from Harvard University and earned a MBA and MS in Energy & Resources from the University of California at Berkeley.
Sam has 20+ years experience creating and commercializing game-changing software products in high tech and green tech. He is currently CEO at Lavante Inc., a leader in cloud-based supplier management software serving Fortune 1000 corporations. He was GM and then interim CEO at innovative smart grid software leader, eMeter (acquired by Siemens) and Chief Marketing Officer for Redwood Systems, a pioneer in DC-powered LED lighting controls and building intelligence (acquired by CommScope). Sam was GM for a $500m portfolio of online subscription businesses at Microsoft. At Intuit, prior to its IPO, Sam conceived of and brought to market the leading small business accounting package, QuickBooks. Sam holds a BA magna cum laude from Harvard University and an MBA from Harvard Business School.
Tom Geer is Lucid's VP of Engineering. He is an industry veteran, having designed large distributed systems for Warner Music, Visa, US Search, and Sodahead, a social networking site with 3 million users. Tom has been responsible for the development and management of highly sophisticated engineering teams that were engaged in all aspects of the software life cycle.
Kevin is Lucid's SVP of Sales. He has served in sales leadership roles in technology and energy management for 10 years. Kevin was responsible for West coast sales at Retroficiency, a Big Data energy analytics company, and previously was a top sales performer at demand response pioneer EnerNOC, helping launch the company's European headquarters in London, England. Kevin holds an MBA from Boston University Graduate School of Management.
Chris is Lucid's VP of Customer Success. Serving with Lucid for 6 years, Chris has led the development and refinement of Lucid's diverse portfolio of integration approaches with building automation and metering systems. His recent work has been focused on managing product development, guiding BuildingOS from concept to release. He manages Lucid's Customer Success team, providing implementation and support for Lucid customers. Chris holds a BA in Philosophy from Oberlin College.
Jim Kim is a Founder and Managing Partner at Formation 8, leading its diversified technology investment strategy. He currently serves on the boards of Context Relevant, Leeo, Refactored Materials, Taxon, and Utilidata. Prior to Formation 8, Jim was a General Partner at Khosla Ventures, where he led seed investments in companies like Varentec, Arcanum, and Avogy, and later-stage investments in companies like Ciris Energy. Prior to Khosla Ventures, Jim joined CMEA Capital as a Senior Partner in the Energy & Materials practice. Jim began his career with GE Structured Finance, and subsequently moved to GE's Energy Financial Services to help expand GE's portfolio to $15B in energy assets. As a founding partner of the Energy Technology Ventures group, Jim invested in China High Speed Transmission (HKG:658), A123Systems, ComScore (SCOR), Danger (acquired by MSFT) and several later-stage companies across diverse technology sectors. Jim received undergraduate degrees in Computer Science & Electrical Engineering and Political Science from MIT, where he also founded a venture-backed Internet infrastructure start-up. He holds an M.B.A. and a Masters in Quantitative Data Analysis from Columbia University.
Han Shen joined Formation 8 in 2012, where he focuses on Diversified Tech investments. Before joining Formation 8, Han worked at VantagePoint Capital Partners where he invested in early- and growth-stage companies. He has consulted on investments for several top venture firms in Silicon Valley and worked with start-ups on growth strategy, manufacturing scale-up, capital formation, fund raising and team build-out. Prior to VantagePoint, Han started his career as Senior Scientist at the Department of Emerging Technologies of Rohm and Haas Company, where he was credited as inventor of four U.S. patents and key contributor to multiple winning grant proposals. Han chaired the Presidential Program at the American Chemical Society and the Rohm and Haas Technical Community Organization to promote collaboration and innovation. Han earned a B.S. in Chemistry from Nanjing University, an M.S. and Ph.D. in Chemistry from the University of Chicago, and an M.B.A. from the Wharton School of the University of Pennsylvania.
Nate Nilles is Lucid's VP of Business Development, responsible for Lucid's Channel and Technology Partnerships. Prior to joining Lucid, Nate served as President of Obvius, a Leviton Manufacturing Co., including management of the metering (M&V) division within Leviton's Lighting & Energy Solutions Business Unit. Nate was responsible for all corporate departments, including strategy, product development and business development. Prior to that assignment, Nate was VP of Sales & Marketing at Obvius, and spent more than five years managing National Accounts for Veris Industries, a Schneider Electric Company specializing energy and environmental systems. Nate holds a business degree from Washington State University, Carson College of Business and an MBA from University of Oregon – Charles H. Lundquist College of Business.
Loreal is responsible for all aspects of Lucid's marketing, including strategy, demand generation, communications and brand development. She comes to Lucid after spending twelve years planning and executing B2B marketing strategies at a variety of cloud-based software companies. Most recently, she served as the VP of Marketing at Shopatron, a leading SaaS provider of ecommerce order management, where she focused on customer acquisition and the development of an Enterprise product offering. Prior to that, she managed inbound and outbound lead generation at Engine Yard, a cloud development platform, and QuinStreet, a publicly-traded performance marketing company. Loreal received her bachelor's degree in Spanish Literature from Tufts University.
Shelly is Lucid's VP of Worldwide Sales. She has held Sales Executive positions in the software and services industry for over 25 years. Companies with whom she has worked include Oracle Corporation, Hyperion Solutions, Salesforce.com, SuccessFactors, and Replicon Inc. Shelly has spent the last 15 years of her career in high growth cloud-based application companies. Shelly is exceptionally skilled in goto market sales approaches and building out teams, with emphasis on global expansion, building a repeatable sales process, and entering new markets.
Mark Gorenberg is a venture capitalist and founder of Zetta Venture Partners. Previously he was Managing Director of Hummer Winblad Venture Partners, which he joined in 1990 when the firm began investing its first fund. Earlier, Mr. Gorenberg was with Sun Microsystems, where he managed emerging new media areas and was a member of the original SparcStation team. Over the last 20 years, Mr. Gorenberg has served as a board member for numerous Hummer Winblad start-ups, including Omniture, AdForce, NetDynamics, and Scopus Technologies. Mr. Gorenberg is a member of the Board of Trustees of the Massachusetts Institute of Technology Corporation, the Steering Committee of the Deshpande Center for Technological Innovation, and the Leadership Board of the McGovern Institute for Brain Research at MIT. Mr. Gorenberg served as chair of the H. John Heinz III Center for Science, Economics, and the Environment Board. Mr. Gorenberg received a BSEE from the Massachusetts Institute of Technology, an MSEE from the University of Minnesota, and an MS in Engineering Management from Stanford University.
Jeff Hanson has over 30 years of financial service, advisory, entrepreneurial, and institutional asset management operating experience. Since founding Hanson Advisors in 1988, Jeff has partnered with clients in financial services, private equity, asset management, insurance, technology, and other service businesses/ventures on a full range of management, marketing, strategic, organizational, operational, financial and human capital issues. He works closely with owners, founders, investors, board directors, senior executives, management teams and key individual contributors to design and execute profitable business development strategies, build key strategic partnerships/client relationships, align and transition businesses/ operating platforms, and effectively lead high performing teams of professionals. Defining, achieving, sustaining, and reinventing "success" across business, market, product and organizational life cycles is a key focus of his firm's work with client-partners. Jeff started his career with Goldman Sachs & Co. and was a founding member of Milestone Capital Management, a successful money management start-up business that grew to manage over $2.5 billion in assets for institutional investors. He holds a BA from Oberlin College and an MBA from Cornell University.
Aaron DeYonker is Lucid's VP of Product. A strong advocate for user experience, Aaron has led strategy and execution for a wide array of consumer and enterprise products and portfolios for companies like WebTV, Microsoft, eMeter, and Siemens. Most recently, Aaron served as Siemens' Silicon Valley Head of Research, establishing the company's first West Coast innovation hub. Aaron proudly graduated from the University of Michigan Honors College.